Founded by Kevin Hart, HARTBEAT is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. HARTBEAT delivers comedy through its three divisions: HARTBEAT Studios, which finances, develops and produces innovative content; HARTBEAT Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. HARTBEAT’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners. Led by an award-winning team, HARTBEAT is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences

RESPONSIBILITIES

  • Oversee day-to-day management of campaigns and ensure brand consistency across Social Team
  • Facilitate scaling brand and company awareness through various social media channels including but not limited to YouTube, TikTok, Twitter, Instagram and Facebook
  • Work with brand to create and implement social media strategies monthly to align with overall business goals
  • Ensure brand consistency in copy through tone, voice and terminology
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Create actionable plans to both grow and maintain followers alongside increase engagement through popular social media platforms such as Twitter, Facebook, TikTok, YouTube and Instagram
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others
  • Oversee the creating and implementation of an editorial calendar which includes growth objectives and initiatives alongside campaigns for key tentpoles
  • Perform research on current benchmark trends and audience preferences
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Lead and develop a team of employees dedicated to social media strategy execution, including providing day-to-day leadership and best practices for overall professional and platform growth
  • Lead creative ideas and brainstorming relative to social media strategies and content executions, maintaining LOL Network as a leader in the innovative social media space
  • Collaborate with Partnership, Communications, Marketing and other internal departments to execute content programs, working with talent and building social influencer campaigns
  • Create, implement, and maintain social media guidelines for all platforms
  • Lead digital goal setting, oversee paid media campaigns, lead-gen and monetization strategies
  • Attend and cover necessary entertainment events, community initiatives and other events as determined
  • Utilize native social analytics and third-party toolsets to educate business initiatives and advise on better content development
  • Leads relationships with social platforms, third party partners and key influencers
  • Liaises with third-party vendors and creative agencies to execute large scale, global digital activations to fit into overall digital goals
  • Leads department evolution in keeping with industry trends and emerging technologies

EXPERIENCE & SKILLS

  • 3-5 years of social media management experience
  • Bachelor's degree in business, marketing, journalism, public relations or related field
  • Professional certification in Google Analytics strongly preferred
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Strong computer skills using Microsoft Office and Adobe Suites
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
  • Interested in the comedic entertainment space
  • Can find the laughter in everyday life and wants to keep the world laughing