WELCOME TO HARTBEAT. WE ARE COMEDY. WE ARE CULTURE.

Founded by Kevin Hart with a mission to keep the world laughing together, HARTBEAT is the global, multi-platform media brand creating the boldest and most influential entertainment at the intersection of comedy and culture.

Innovative. Inspiring. Inclusive. Infectious. Indelible (if you know that word, chances are there’s a college on your resume). Point is, we go IN.

We believe engaging content and comedy have the power to shift the culture and change the world. Our feeling-first content, immersive platforms and experiences, matchless storytellers, and creativity look audiences dead in their face and dare ’em not to smile, laugh out loud, think, act, care, share, and grow more connected to the world and to each other. We win every time.

OUR DIVISIONS
Now, get out your pencils and pads. Hartbeat has three divisions: HARTBEAT STUDIOS, which finances, develops, and produces innovative content; HARTBEAT MEDIA, which connects with consumers globally through events and the company's expansive distribution network; and PULSE, the full-service branded content and creative studio that also serves as creative and cultural consultancy to the Hartbeat brand. Plus, Hartbeat's flagship consumer brand, LOL! NETWORK, reaches audiences across its owned and operated social media, audio, and OTT partners. ’kay, pencils down.

THE ROLE
So if you hate fun, never like to laugh, and hardly ever smile, we have the job for you – somewhere else. But if you believe in a culture of creativity, entrepreneurialism, inclusion, hustle, and heart – while prioritizing fun and funny – you belong here.

Hartbeat is seeking a Head of Marketing & Communication to leads its 360 marketing efforts – across brand, content, partner, publicity and sales marketing. The right candidate will be strategic with strong operational capabilities, results and outcome-oriented, a creative problem solver, highly collaborative, and be able to drive cultural transformation within the business. The Head of Marketing Communications will maximize visibility of and engagement with LOL’s brand (s), content, executives, and partners and be able to develop and tell a compelling story on the importance of comedic-based entertainment and further elevate the brand in an increasingly competitive market.

  • Strategic Marketing – support overall company strategy, develop the marketing strategy, the roadmap and plan for its execution, and own the execution of the plan. Provide ongoing tracking, measurement, KPI, and ROI analysis for the team’s market initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives. Develop Marketing plans, budgets, and tactics in support of LOL’s initiatives. Oversee Consumer and Trade integrated marketing development of all Marketing and Publicity materials, including sell sheets, newsletters, PR, social media and digital ad campaigns, marketing kits, strategic marketing partnerships, etc.
  • Marketing Department Leadership - Manage marketing budget and expenditures
  • Brand Marketing – Drive efforts to define and refine the LOL brand, ensuring our brand values, voice and truth are communicated at every touch point. Create and enforce standards of creative and cultural excellence for the brand – differentiating the company in the marketplace and maximizing awareness, engagement with our of our audiences (consumers, advertisers, partners and creators). Oversee the brand’s presence across all platforms (digital, video, IRL). . Identify competitors and evaluate their strategies and positioning and devise counterstrategies Inspire new thinking and energize teams to think beyond their division to combine the full power of the LOL brand!
  • Content Marketing - For LOL originals (audio, TV, Film, live events), work with distribution partners to develop series positioning, campaign strategy and agency creative briefs. Consolidate key information into on-brand, visually appealing decks and presentations; provide notes and feedback throughout the creative review process. Develop cross-platform content marketing campaigns that optimize the marketing mix based on the title and target audience – to maximize awareness, engagement and ultimately, tune-in.
  • Communications & Publicity – Oversee all corporate communications and project-specific publicity efforts for the company.
  • Creative Marketing – Partner with in-house creative agency (and 3rd party agencies as necessary) to drive breakthrough creative on all campaigns and initiatives for our brand, our series and our partner marketing efforts.
  • Audience Development – Develop and execute strategies to maximize audience (social, CRM, IRL) for our consumer (Laugh Out Loud, Women Write Now) and corporate brands (LOL)
  • Partner Marketing - Manage and activate strategic partnerships including but not limited to event sponsorships, distribution partnerships and other co-marketing efforts.
  • Sale marketing – Marketing with Ad Sales/Branded Entertainment Team to position LOL as the go-to branded entertainment partner in the marketing. Oversees development of ad sales collateral, media kit and ad-sales industry events

ROLE QUALIFICAIONS

  • A minimum 12 years of experience at an entertainment marketing
  • 7+ years of progressive experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
  • Bachelor’s degree in design, marketing, business, communications, or another related field
  • MBA a plus
  • Native understanding of digital with an emphasis on mobile, social & video
  • Must have a strong sense of humor and passion for comedy and pop culture - Multicultural marketing and/or content experience, strongly preferred

BENEFITS
We got you! Hartbeat provides eligible employees competitive benefits, including: medical, dental and vision insurance, life and disability insurance, paid vacation and holiday pay and generous family leave policies. We also offer 401(k) retirement savings plan, flexible spending account and an unlimited supply of laughs on company time (aftershock giggles may spill into personal time) and more!

THERE IS ONLY ONE YOU.
We each have our own story and we strive to embrace what makes each one of us unique. We believe that celebrating and embracing this philosophy makes for a better world! Whether looking at our current staff or future team members, we believe that everyone has something to offer, and our employment practices reflect that. Whether by mandate or not, we never have and never will make our employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WORK HARD, LAUGH HARDER
Look, it’s called work for a reason. We show up for our teammates, our partners, and our audience. We’re a high-energy culture, where EVERYONE IS A HEADLINER, expected to give their best performance. But that doesn’t mean it can’t be fun, meaningful, and inspiring. Because if you’re not having fun at work, you’re missing a good time!

So, if you hate fun, never like to laugh, and hardly ever smile, we have the job for you – somewhere else. But if you believe in a culture of creativity, entrepreneurialism, inclusion, hustle, and heart – while prioritizing fun and funny – you belong here.